Today I handed out a sheet of terms for you to define. We then watched videos relating to advertising techniques and subliminal messages. If you weren't here, define the terms below and search on UTube for videos that have this topic.
Define the following advertising terms:
target audience
sound or auditory appeal
brand name
gimmicks
advertising claims
weasel words
unfinished comparisons
the "new and improved" claim
complementing the consumer
testimonials
the bandwagon appeal
the snob/glamour appeal
the plain folks appeal
sex appeal
health, safety, and security appeal
humour appeal
virtual advertising
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