Monday, February 28, 2011

Today, you worked on memorizing the terms you will need to know in order to do well on your unit exam on Wednesday. Tomorrow is the written part of the unit exam. It will be one that you will either have to write a speech or letter to. You will be given a question, as well as a number of perspectives, then you will have to develop your own opinion and support it with evidence provide or what you know from personal experience.

Friday, February 25, 2011

Today, we viewed the commercials students had analyzed for their major assignment for this unit. Keep in mind that you start exams for this unit next week.

Thursday, February 24, 2011

Today was a catchup day. Tomorrow you will be able to show the commercial you chose in your earlier major assignment. If you weren't here, look at your marks, see what you are missing, and get them in.

Wednesday, February 23, 2011

Today you read the article "How Marketers Target Kids". You were then given questions to answer, which were to be done by the end of class.

Tuesday, February 22, 2011

Today, I discussed late assignments with the class. These all need to be in ASAP in order to keep your marks up (look back on Bloger to see what we have done).
I then handed out the reading "Marketing to Young Children" and the questions. These are due for tomorrow.

Wednesday, February 16, 2011

Today, you wrote a quiz on terminology words from your reading yesterday. You then were given the article "Marketing to Teens and Tweens" which you were to read actively (highlighting main points, highlighting then defining key words, highlighting possible thesis). When finished, you were given questions to answer fully (flipping the question into the beginning of an answer: ie: What did Bob Like = Bob likes...). These are due on Tuesday.

Tuesday, February 15, 2011

Today you were given the reading "Advertising: It's Everywhere" to read. Once finished, you were given questions to answer. These questions needed to be answered FULLY (meaning flipping the question into a statement and putting that on your page. I also wanted this typed using the computers in the room (ICT outcomes).
After this, you were to work on your definitions and any words present in the readings as you will have a quiz on this tomorrow. If you were not here, the readings and questions are in your portfolio. Come in in the morning to retrieve them (study the reading's terms as well as general terms).

Monday, February 14, 2010

Today, you worked on locating a commercial you liked, pasting that address on a word page, and then answering the questions that I gave you fully (flipping the question into the beginning of the statement). These are due for Wednesday. I have posted the questions below for those who were absent.

Commercials

1. What is the product being sold?
2. What is the name of the company selling it?
3. What is happening in the commercial (summarize it)?
4. Who is the target audience for this commercial? Explain why you think this group you’ve chosen is the target audience.
5. Does the ad use any gimmicks to sell their product? If so, what are they?
6. Does the ad use any weasel words to sell their product? If so, what are they?
7. Does the ad use any unfinished comparisons to sell their product? If so, what are they?
8. Does the ad give a “new” or “improved” claim to sell their product? If so, what is it?
9. Does the ad use sound or auditory appeal to sell their product? What is it (jingles, songs that might be of interest to a certain audience, etc).
10. Which of the following advertising appeals is the ad using?

Complimenting the consumer
Testimonials
The bandwagon appeal
The snob/glamour appeal
The plain folks appeal
Sex appeal
Health, safety, and security appeal
Humour appeal

Friday, February 11, 2011

Today I handed out a sheet of terms for you to define. We then watched videos relating to advertising techniques and subliminal messages. If you weren't here, define the terms below and search on UTube for videos that have this topic.

Define the following advertising terms:

target audience
sound or auditory appeal
brand name
gimmicks
advertising claims
weasel words
unfinished comparisons
the "new and improved" claim
complementing the consumer
testimonials
the bandwagon appeal
the snob/glamour appeal
the plain folks appeal
sex appeal
health, safety, and security appeal
humour appeal

virtual advertising

Thursday, February 10, 2011

Today, I presented more notes on types of advertising appeals. If you were not here, they will be in your portfolio.

Wednesday, February 9, 2011

Today, you worked further on the activity we started yesterday. Students will present them tomorrow.

Tuesday, February 8, 2011

Today, we discussed stream of consciousness writing and journaling
and then you wrote your first journal.
After this, I handed out a sheet for you to do in which you located commercials (online) that demonstrated the appeals and weasel words we have studied. This could be done individually or in pairs. Ihave put a copy of this assignment in your portfolio.

Monday, February 7, 2011

Today, you read silently for 20 minutes in order to determine how many pages you can read in that period of time.
I then presented some notes on ways advertizers hook viewers into purchasing their products. If you weren't here, these will be in your portfolio.

Thursday, February 3, 2011

Today, we watched a clip from Friends and discussed who the audience might be, as well as what product placement is and what we found in it. I then handed out a sheet relating to the viewing of Saturday Night Life yesterday. You had to calculate the number of commercial segments there were, the average number of commercials per segment, and then group the commercials you saw into categories. You then had to determine the type of viewer the marketers think watch this show.
If you were not here, you need to do this activity watching an hour long show at home.
This is due on Monday.

Wednesday, February 2, 2011

Today, we watched a television show and recorded what was being sold (wrote downt the commercial products). This will help to lead us into the first essay.

Tuesday, February 1, 2011

Today, We discussed the ways to ensure that a question is fully answered (this included an exercise). I then showed a couple of commercials which we discussed (Old Spice and parody of Axe). From here, I introduced this unit which will include learning about commercials and media as well as writing arguments.
Finally, I handed out and went over a sheet of terms that they will need to understand to study media.